PRICING OF E-BOOKS

Now, while I am offering one of my e-books as a free download, seems an appropriate time for me to add my few penn'orths to this contentious debate. This article and its comments in today's Telegraph got me thinking.

Let me start with my experience as a publisher, so that what I say can be put into context. I run a new and very small- OK micro- family publishing business. Trifolium Books UK has been in business now for just over 18 months.


I started the business initially because I was not prepared to spend hours, days and weeks of my life trying to find an agent and/or publisher for my friend Kathleen Herbert who had been a highly successful, mainstream published, author in the 1980s. Some of the story is here, thanks to Deborah Swift, and my full reasons for setting up the company are here.

I use new technology- Print on Demand- for my books, which has many great advantages- no wasted copies, no remaindered books, excellent quality printing, world-wide distribution, just as many copies as anyone wants- but one disadvantage: each individual copy costs more than your average trade paperback, and a lot more than mass market 3 for the price of 2, books. In all other ways, I am exactly the same as a traditional publisher: I offer editing, design and promotional services to my authors and don't expect any money from them!

Pricing of the books on Amazon and the world wide market is related to the cost of production, so longer books cost more- and actually this seems very fair to me. I price the paperbacks so that Amazon and the big distributors get what they need and demand; so that I can pay the authors a fair royalty; and so that I can have a tiny chance of making a small profit in the very long run. At the moment, I am happy not to lose money- but then, I don't count my time, nor does any other member of my family team, so it's a bit of an artificial picture. I have no problems with local bookshops- I can supply them on a sale or return basis so that they can sell them at a slightly lower price than Amazon etc.

Now comes the contentious bit- pricing the Kindle versions. Apart from our time, there are up-front costs of the print version- upload, proof copies, revision fees, ISBNs, physical copies for author, designer, British Library etc and enough copies to cover promotion, reviews and local suppliers. When I've done all that, the digital conversion and upload for Kindle (again, apart from time) is free, so I can sell the e copy cheaper. In the case of Moon in Leo, Kathleen and I feel very strongly that we want the book to be read, as it has such a powerful message for us all today.

This is an opportunity for me to offer these books at a lower price- especially as some of them are rather long. For example Moon in Leo has to retail at £11.99 on Amazon, or I would be paying to publish it, so I can offer the digital version at an affordable price, sell more copies and pay the authors a straight 50% of the takings, which will probably go higher if and when I sell more.

I know that I am lucky enough to have a pension that means I don't have to earn money from the business I am passionate about- at least in the short term. So- I am a traditional publisher in some ways- though not a mainstream one, and like the big publishers, I act as a gatekeeper.

The price of this very short ebook is related to its length

Is that the main difference between traditional publishers and self-publishers? Is it this gatekeeping (or lack of it) that worries everyone about self publishing? Well let me tell you- I have read some truly awful books- badly written, badly edited, or seemingly not edited at all, full of plot holes, cliches, dull and unbelievable characters, too many trite adjectives and inappropriate similes- and many were self published; but a shocking number were main stream published. I would buy the argument that we need these big publishing companies if they didn't publish vapid and trivial rubbish like books about non existent meerkats and ghost written biographies of teenage nonentities who are the darlings of readers of Hello Magazine. Most TV, many many films, and much recorded music is utter rubbish- but we are grown ups aren't we? Can't we be our own gatekeepers? We can switch off the telly or the radio, and walk out of the cinema. Why, in the case of books, do we need Nanny Publisher to tell us what we can and can't read? OK so we will have to kiss a lot of frogs before we find our book princes without her to guide us, but with books, I think most of us experienced readers need do no more than peck it on the cheek before we commit. There's no need to go for an all out snog with a bad book!

I think though, that the main point is  that the self publishers who sell cheap are damaging sales of mainstream ebooks. I have a feeling that the big publishers are over pricing their ebooks in an ostrich like move to try and make us buy only paper books. It's often possible on Amazon, to buy the real book cheaper. Whatever the true explanation for this it is counter-intuitive  to buy a virtual book which is dearer than a real one.

I buy ebooks for lots of reasons- one is that I don't risk much money to try a new author, and like many of the commentators in the Telegraph I have read authors I might not have come across because of this. Another reason is that, for good reads that I enjoy at the time, but probably won't read again, I am not cluttering up already bulging bookshelves. However, if I read a Kindle book I think is A Keeper- I go straight out and buy a real version- preferably from my local indie bookshop! I did this for Rohinton Mistry's A Fine Balance and happily payed full price for both versions- but this is a five star  + + + book!

So- how do we small indie publishers know how to price our ebooks? We neither want to under-value the work of our authors, nor put off potential readers. When Julia and I discussed the digital price of The Boy with Two Heads we decided to price it at less than the price of the adult historical fiction so that young people could afford to buy it with their pocket money. In this discussion between author and publisher, who was being favoured? Author, publisher or reader? Or are we all part of the same community? Take a look at my books on Amazon, and tell me what you think.

TIE A KNOT TO REMIND YOURSELF!

FREE DOWNLOAD

The Boy with Two Heads is free to download on Amazon until Sunday!  They are going fast, but they are only limited by time, so get it while it's hot!


Look out for more Trifolium Books promotions in the next few weeks:

FREE DOWNLOAD THIS WEEKEND- HURRY

THE BOY WITH TWO HEADS is free to download this weekend, starting at about 8.00 pm Friday, 3rd August in UK (12.00am Pacific Time)

Author Julia Newsome will be at the London 2012 Olympics this weekend- see if you can catch her wearing her distinctive t-shirt.

"THE BOY" IS #21 IN THE OLYMPICS LIST!

Wow- I checked out Amazon just now and found these figures, for The Boy with Two Heads. It is number 21 in the top hundred best-selling books about the Olympic Games! (and 65 in the Greek top hundred!) Well done Julia!

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  • #21 in Books > Sports, Hobbies & Games > Other Sports > Sporting Events > Olympic Games 
   
  • #65 in Books > History > Ancient History & Civilisation > Greece
   
  • Now how about some of you who have bought it writing a review!

HEADS AND TALES - AN UPDATE

Kathleen enjoying a cuddle with my daughter's little dog

Themis with his ipad!

A small portion of Kathleen's MSs

Whilst as far as this blog is concerned, I may have seemed to do nothing for the last few weeks, I have been beavering away, and had no time to spare to write posts.

VISITING KATHLEEN, FINDING TREASURE

Kathleen is now living in sheltered accommodation and her house- (which she once called "Hell Hall", so no regrets there) - is sold, and I have come into a wonderful collection of manuscripts, books, lecture notes, photos, and notebooks.

Kathleen herself doesn't want any of these possessions any more, but I was interested to see that her own copy of Moon in Leo was in her room, sitting by her bed, and very well thumbed. Kathleen and her cousin, who manages her affairs, are very happy for me to take charge of these papers and become, in effect, Kathleen's literary executor.

The estate agent who sold the house very kindly kept the stuff- a full carload- in his office until my daughter was able to pick them up. it took twelve trips to her flat from her car to get them home, where they filled her spare room. They then filled our car, and are now filling my office! And it will take us many months to sort and catalogue the thousands of pages we have got.

Partially sorted papers and books in my office

It is very exciting though: I have already found a beautifully written story about Guinevere called The Once and Future Queen, which I will probably publish as an eBook. It has an unusual feminist angle, and is not at all the normal romantic stuff. Look out  for it! There may also be a fifth novel- we have found several chapters and copious notes, maps and even photos of the settings- all Cumbrian. Meanwhile, work continues on Bride of the Spear and the other books in the Kingdoms of the North Trilogy.

ROYALTY FREE FICTION

I love Deborah Swift's blog- Royalty Free Fiction, with its many posts by different writers. Deborah says, 'History is full of ordinary people with extraordinary stories', and she invites authors to tell the story behind the story. She asked me to tell the story of Moon in Leo, and I was delighted, but found it very difficult to write, as I had to tell Kathleen's own harrowing story. It was painfully difficult to distance myself enough to do it! I will post a notice here when the Moon in Leo story is published, but meanwhile please visit this intriguing blog. You will not be disappointed, but you may be a little poorer, as you will want to read all the books featured! I did.

TWO HEADS ARE BETTER THAN ONE

The main activity that has dominated my life recently however, has been all-consuming. I have been working closely with author Julia Newsome to bring out her novel The Boy with Two Heads- her first full length novel for young adults. We had originally hoped to get it onto bookshelves before Christmas, but as Julia and I are obsessive perfectionists, it has taken longer than expected. You will soon be able to pre-order it on Amazon however, in plenty of time for the Olympics. More on this soon...

And this blog is due an overhaul too! I will fit it all in somehow, but the Christmas cards might be a bit late!

THE BOY WITH TWO HEADS

The next Trifolium Book is on its way!

I can now reveal the author and title of our next book, out in time for Christmas: The Boy with Two Heads: Olympic Dreaming, by J M Newsome. Julia is the author of the CUP prizewinning book, Dragon's Eggs. She is an experienced writer and editor of books for English learners, so this is a new departure for her.

This is a time-slip novel, set in Ancient Greece, modern Athens and Northern England. It is aimed at young adults, but if you want to buy this book for a young person you know who loves reading, I suggest you get it ordered in plenty of time, so that you can read it first!

The Panathenaic Stadium, Athens

In 432 BC they think Themis is dead. Across more than two thousand years, Suzanne is drawn to keep him alive. Will his destiny be Olympic glory? And will she regain control of her life in the present, or will her mind be occupied for ever by the past?

It is 432 BC and it is 2010 AD. We are in Athens. Themistokles son of Kallistos has just finished his training session. Best friends Suzanne and Bernie from Penrith are on a school trip to Greece, about to leave the Panathenaic stadium.

Themis, quarrelling with one of his class mates, gallops away and, thrown by his pony, hits his head on the stone abutment of the bridge.

In ancient Athens, the priestess calls on Apollo to call back the soul of Themistokles who is lying as if dead.

Suzanne, dazed by a text from her boyfriend dumping her, starts across the road and is hit by a speeding motor cycle.

Themis regains consciousness, but has no memory. Suzanne is taken to hospital and lies as if dead.